About Benchmarker
Benchmarker is a San Francisco Bay Area-based research and advisory firm founded with the sole purpose of showing B2B marketers what good looks like.
We conduct primary quantitative and qualitative research to compile industry specific performance benchmarks across a variety of marketing channels, budgets and practices.
Because we conduct primary research, we can tell you exactly how your marketing team is performing compared to businesses of the same industry, size and revenue.
We update our benchmark data twice a year, providing the most recent, reliable and relevant benchmarks you need to make decisions about your marketing strategy.
About the Founder
Omar Akhtar is the Founder and Principal Analyst at Benchmarker, leading research on marketing excellence. Previously, he was Head of Research at Altimeter, a Prophet Company, where he authored reports on digital transformation, marketing, and content. As an Associate Partner at Prophet, he advised Fortune 500 companies, including Microsoft, Salesforce, Adobe, and Netflix, on marketing, data, and content strategies.
Earlier, Omar was Editor-in-Chief of The Hub (now DMNews.com) and a writer at Fortune Magazine. A frequent speaker and moderator, he has been cited in NPR, CNET, Forbes, and TechCrunch. He is also the co-author of the best-selling book Winning Through Platforms.